Lecture 4: digital culture: production, distribution, function and audience.
- “we shape our tools, and then our tools shape us” marshall mcluhan
- we must study media in their historical context particularly in relation to those technologies with preceded them.
- digital culture - a set of values, beliefs, opinions, skills and practiced shared by default users of digital media for production and distribution.
- a social phenomenon of interrelated online and offline activities, experiences and innovations
- Participation - formal and informal online affiliations, connections, collaborations, expressions and networks
- Remediation - new technology and media as a constant development remix of older media and the refashioning of old media to meet the demands of new technologies
- Bricolage - the creation of products through available media, re-using existing artifacts, remixing, remarking and redistributing through new-media distribution
- Bricolage and social media : a different way of bildungsroman credibility and authority through followers, likes, comments, fans and retweets
- “connected yet alienated - that is the paradox of our global digital culture. we have access to so many things, yet we are increasingly incapable of seeing those things, or ourselves, in any meaningful context” - skye jethani
- digital and social media is not about the exploitation of technology but service to community - simon mainwaring
- the saddest aspect of life now is that science gathers technology faster than society gathers wisdom - isaac asimov
