DIGITAL CULTURE: PRODUCTION, DISTRIBUTION, FUNCTION AND AUDIENCE
- Research needs to have a purpose
- Expect it to change and develop as you find out more about the topic
- To what extent do technological developments in production and distribution impact design?
- Social media landscape - driven by audience, responding to what people want.
Digital culture is a set of rules, beliefs, opinions, skills and practices shared by regular uses of digital media for production and distribution.
A social phenomenon of online and offline activities, experiments and innovations.
- What functions and devices encourage, enable and extend our ability to develop, communicate and distribute content?
- How do we use them?
- What do we use them for?
- What social, cultural and creative relationships are formed around them?
Principle components of digital culture:
- Participation - formal/informal online affiliations, connections, collaborations, expressions and networks.
- Remediation - new technology/media as a content development remix of older media and the refashioning of old media to meet the demands of new technologies.
- Bricolage - the creation of production through available media, reusing exciting artefacts, remixing, remaking and redistribution through new media distribution.
- Fanzines - self published magazines were a popular feature during the punk era, they strongly demonstrated the use of bricolage.
-Bricolage and social media: a different way of building credibility and authority through followers, likes, comments, fans and retweets - amassing meaning.
"Connected yet alienated - the paradox of our global visual culture" - Skte Jethani.
