OUGD501 - WRITING A BRIEF

WRITING A BRIEF:

Brief: 

Create a campaign that encourages younger people to vote.

Research Focus/Background Considerations:

- Explore existing campaigns that encourage people (focus on young) to vote. 

- Explore the statistics of voting - Who IS/ISNT voting and why?

- Consider how would be the most effective way of tackling this problem. Research into particular aesthetics that appeal to the younger generations. 

- Gain a strong understanding of how politics can affect the way young people respond to their campaigns. 

Deliverables:

- Series of posters, encouraging young people to vote - to be placed in public spaces.

- Explore how the campaign could be delivered elsewhere - social media etc

- Document development on blog

- 5-6 Design boards highlighting the design process.

Mandatory Requirements:

- Create an effective campaign that highlights the importance of voting.

- Final outcomes need to be finished to a professional standard.

- Needs to be clear as to what the campaign is trying to achieve. 

OUGD501 - COP PRACTICAL IDEAS

COP PRACTICAL IDEAS

For the practical side of this module, I have come up with a couple of things that I could produce, which would work well alongside my written piece.

My first idea I came up with was to create a Zine that celebrated various political campaigns that uses effective Graphic design. Regardless of how that politician did in that particular campaign, it is important to look into the use of design, and how certain politicians used design to their advantage to have promotional material that fit in with their beliefs.

The next idea was based on voting, after seeing a few campaigns encouraging younger people to vote, and seeing the statistics in voting in young people, I felt as though it was a fitting topic to cover. There are so many campaigns that attempt to grab the attention of youths, trying to encourage them to vote, however a lot of them use a similar aesthetic, and are rather dull. This was where I thought I could step in, attesting to design a campaign that would grab the attention of young people. Myself being a young person, I believe I could bring an element of youthfulness and freshness to this task.

After discussing the ideas with my tutor, we decided that the campaign would be more appropriate and would be more fitting for my written piece. I am going to research into existing campaigns, and also look into what sort of things younger people interact with, in order to design something that would engage my target audience effectively.