After submitting what I had began writing for my extended essay, I needed to get some feedback in order to know what to add/remove from the essay, and what I need to focus on in order to make sure that I am on track with it and that I am answering my question.
Feedback:
- Make sure to break down the large paragraphs into points you want to make and back it up with examples.
- Too much information on branding, either need to break it apart or add more design-relevant information into it so that it remains relevant to the question
- Keep referring back to the essay question and after every point that is made, make sure to question whether it is answering / debating the question and not going off on a tangent.
- Start to gather primary research so that you can back up your points. Ask packaging designers their opinion and their process:
What do they consider when designing something?
Do they research the brand when designing something new so that it ties in with their existing audience, or do they just focus on the product they are designing for?
Are they aware of the theories (classical conditioning etc) and is it something they consider when designing, or is it all design lead?
Can packaging change the audiences perception of the brand?
-BIGFISH is a studio to contact
- Look into other packaging studios / designers and contact them with a list of questions to help back up your points.
- Make sure that the essay is not split up into mini essays, make sure that it all flows together - don't just have a section on branding and then theory etc, mix it together and use all the research to back up.
- EXAMPLES EXAMPLES EXAMPLES
From my chat with my tutor it has helped me to look at the essay differently, I was intending to rearrange the essay regardless, however it was just a case of getting the information down first, then adjusting it to a more suitable format. I will remove some of the sections that are not very relevant to design and make sure to find examples where I can back up any points that I am making.
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