Wednesday, 9 November 2016

C.O.P Lecture 5: Print Culture and Distribution (Part 1)

Lecture 5 - Print Culture and Distribution (Part 1) 

‘Late Age of Print’ - the age began around 1450 - Gutenberg’s printing press - brings humanity out of the dark ages.
  • Term comes from the media theorist Marshall Mcluhan.

  • Somerset House - opened in 1780 aristocratic institution - art of this time for the rich/ruling class.
  • Architecture, music, poetry.
  • Separation between fine arts and other art disciplines.
  • Only men were allowed to go to these events - gender separation.
  • 1780-1832 - industrial revolution 1760 - 1840.
  • The making of the english working class.
  • Bourgeoisie / Middle class.
  • Production stopped becoming about handmade things, was turning to mass mechanical methods.
  • More labourers were needed to make more product and producing things in mass.
  • There was a noticeable divide between the classes. - The nicer houses are always at the top of the city and the ‘slums’ where the factories are and where the smog is.
  • Divide caused by development of industry. Sense of class and place in the world (us and them).
  • Working class started to  form popular entertainment amongst themselves. They had communities.
  • They used the industry to create these. - Created print work - very particular working class culture.
  • Identity struggle - working class people coming together and saying ‘why are we living in these conditions, why are we deprived of such benefits?’
  • Politicised working class culture.
  • John Martin - instead of charging people for paintings, he would charge people entry fees to see the work instead. - very entrepreneurial artist approach.
  • People would make money by copying other artists work - running off the back of them. - secondary market. Almost exploiting the market.
  • Backlash from writers and theorists from the rich classes who say this is horrific - having cheap knock offs of these artists. (Matthew Arnold 1867)
  • Snobiness about the working class culture.
  • Culture has always been in minority keeping.
  • Popular culture offers addictive forms of distraction and compensation - doesnt refresh your attitude to life, forces you to face the real world.
  • One way fine art responds/preserves itself to the ‘popular’ works - saying art as being something internal. It has an autonomy - almost mysterious.
  • New technology is using methods of ‘attack’ against traditional art - mona lisa e.g.
  • Art of the people (popular art) against high art.
  • Eidophusikon - opened leicester square 1781.
  • With the invention of photography - overriding portrait paintings. Its cheaper and quicker - ordinary people could have their portrait taken, not just the rich and famous.
  • The sublime - philosophic idea, staggered - mixture of fear and excitement. Greater than humanity.
  • New markets - new ways of making art. Technologies destabilising art.
  • Newspapers began to use images - pieces of art. Cheaply available - evolution of a technology.
  • Photography - no need for portrait paintings anymore. (better, more realistic and cheaper).
  • Anybody can have a portrait.
  • Print Capitalism - images made for profit. - overtake traditional art - making more money.
  • Print Capitalism is its own culture. - replaces culture with popular culture.
  • Romantic form of anti-capitalism.
  • William Morris produced complex, interesting craft and mechanical design. - ‘Art is a fruit growing from the conditions of society’.
  • Revolutionary - he wanted a level culture, over through capitalism. - Wanted a culture based on equality.
  • Political patterns - desire for a world better than capitalism.
  • Mostly focused on nature - which is beyond grasp of capitalism.
  • Merton Abbey Mills - run under social principles - a co-operative studio - combined effort (1881).
  • Small scale croft - model of alternative to mass production which solely seeks profit.
  • Move away from digital to hand made techniques - return to the small scale, collective, progressive. (Glastonbury free press, The print project).
 

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