OUGD601 - THE DESIGN JOURNAL NOTES

THE DESIGN JOURNAL NOTES: 

- The unboxing experience is regarded as a critical moment in product appraisal.
- Three factors of aesthetic interaction were adopted and used in the design of packaging stimuli:
Freedom of interaction
Interaction pattern
Richness of motor actions
- Popularity of 'unboxing' videos is increasing.
-52% of consumers are likely to make repeat purchases from a merchant that delivers premium packaging
- Relates to a historical shift of focus from the technical and functional aspects of the product, to the styling of its packaging, and the design of the momentary process of removing the product from its packaging.
- Ongoing competitiveness between companies who focus on connected products and devices (Apple and Samsung).
- High level of emotion associated with the opening phase.
- Product unboxing has the potential to provide positive emotional experiences (Desmet, Porcelijn and Van Dijk 2007; Wei et al)
- Unboxing experience adds value through the provision of memorable and shareable experiences.
- Moment for the evocation of emotion and raised expectation (Google n.d ; Pantin-Sohier 2009)
- "Particularly intense in emotional arousal, due to its ritual-like nature."
- 6 phases in a packaging experience:
Pre-acquisition, Pre-usage, usage, no-usage, conservation and retirement.

Packaging design as aesthetic interaction:
- Aesthetic experience accompanies both cognitive and emotional processes, consisting of aesthetic judgements and emotions (Kant 1790, 97-199)
- Aesthetics is not seen as a means to satisfy bodily needs, but rather as a provocation of higher levels pleasers of the mids.
- Therefore aesthetic products interactions has gone beyond 'looks good' to extend to 'feels good' interactions.
- The unboxing experience has the potential to influence aesthetically interaction, partly due to its infrequency. 
- The product first impression during unboxing has the potential to influence overall product evaluation.