OUGD601 - THE NEW GENERATION OF HEALTHY FOOD AND BEVERAGES

THE NEW GENERATION OF HEALTHY FOOD AND BEVERAGES

- Many food brands gave themselves new identities since nutritional information became important.
- Brands created a new way to talk to consumers.
-The awareness of nutritional quality nowadays is very different from the one we had ,any years ago.
- There is preference for products that promote healthy nutrition and well being.
- We define our consuming habits every time we choose a product instead of another one. The graphics, shapes, colours and materials of every package create the identikit of our daily choices.
- White background, opaque non-shining materials and simple logotypes are the most popular characteristics of the 'healthy' category - Evidently these changes are having da deep impact on the visual culture that surrounds us.
-The trend of light products became so popular even the people who weren't dieting were using them "eat without guilt" - defining consumers way of life.
- There are many products that are not precisely for losing weight - but they've been adapted to the new era.
- This is done by means of informative graphics about nutritional values on the main face of the package - they do this to reveal that they aren't as calorific as people may think.
- The only way to seduce and appeal to the customer is by making the right decisions of graphic and structural packaging design.
- A low quality packaging is perceived as a bad quality product. Packaging design is decisive to create precise messages to achieve what the brand wants to communicate.
- Packaging design creates the promise and makes visual in a graphic message that goes together with the sensorial experience created by the shape and material of the package. 
- Healthy food and beverages are non longer a synonym of boredom and dullness - moreover consumers prefer natural authenticity than industrial perfection. 

https://beta.thedieline.com/blog/2013/7/29/the-new-generation-of-healthy-food-beverages.html