- Packaging design is in fact very similar to the processes that go into developing the product itself.
- Packaging designers need to be in tune with the producers own concept and ambition so that they can base their design around the products look, shape and feel.
- Designers have the potential to transform the message a product conveys through the packagings aesthetics and functionality, with their designs having the power to trigger the five human senses.
- Great packaging allows the consumer to connect with a product through its packaging and feel intrigued to explore the story it conceals.
- PAckaging designers need a deep understanding of the demand for a product, the local culture it is sold in and even the worlds appreciation of creativity.
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