OUGD601 - PRACTICAL BRIEF

Practical Brief

Brief Title:

Food Packaging

The Brief:

To design appropriate food packaging that responds to consumer needs, considering how the consumer would interact with the item enhancing their experience with the product.

Background considerations:

Consider how the item would look in a supermarket against its competitors.

Consider how the item would be packaged and what features it would include in order to appeal to consumers. 

Target Audience – Regular Supermarket shoppers

Consider the materials of the product and how it would stand alone and amongst a range of items.

Mandatory Requirements:

The product should be neutral, appealing to a large consumer base.

Should stand out against existing products. 

Deliverables:

Packaging outcomes

Module Deadline:

14/12/18