After thinking about what I would like to produce for my practical, I have decided that I am going to design two different food packaging designs for the same food product. My aim is to have these designs done so that I can use them as primary research towards my written piece. My research question is trying to find out the influence the packaging can have on consumer purchase, therefore I want to design two different styles of packaging, for the same food product to test to see which one consumers would more likely choose.
I was planning to do two different styled designs, one which is very minimal and simplistic, and the other which is more illustrative and intricate. I will be using the same product in the packaging, so it is just the packaging that the consumer will be making their decision on.
I have made two mood boards for the styles of packaging that I intend to design:
No comments:
Post a Comment