Having discussed with my group and with my tutor what I should do for my practical piece, I thought I had decided that I would do two different packaging designs, one that focuses more on the aesthetics and one that focuses on the practicality of the packaging.
I have done some research into practical / sustainable packaging and lots of it isn't extremely aesthetic, so instead I have decided to design some packaging that is practical and has considered how the consumer would use the particular product, but also that looks aesthetic so that it would appeal to a consumer in a supermarket.
I have looked into what product I could focus my design on, and how I could make it practical for a consumer. I looked into resealable items which has been done before, but not always very well, but I also thought about how some food items are packaged with no portion guidelines such as pasta and rice. I saw one clever pasta packaging design for spaghetti that included a portion guide when pouring the pasta out of the package, this inspired me to think of how I could apply a similar tool to a different product.
Rice is one food that is difficult to get right when it comes to portion control, also how to cook rice properly. I thought of creating a rice package that had portion guidelines within the design and also clear instructions how to cook rice as it is a daily food most households use.
The initial idea for this would to perhaps design a tube or box that had portion sections which would organise the product into the correct portion amounts so that there is less food wastage at the end. I have made a moodboard with images that I have imagined my packaging to look like, along with existing alternative rice packages.
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