The colour scheme for this campaign is an extremely important factor within the design. As it is representing something political, I need to be careful in the colour selections, as particular colours are heavily associated with particular parties. In order to avoid confusion within the campaign, I intend to use colours that are not associated with any political parties.
Considering that the campaign is targeted to younger people, I need the colour scheme to appeal to that age range. In my research, I asked people what would attract them to particular campaigns, they all said that bold and bright colours would be the most attractive for them. I searched various colour schemes and I found some vibrant colour schemes that I have tested with my designs. I intend on presenting these designs to a group so that they can vote on which colours work best for the campaign.
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