After the feedback I received in my research, I wanted to design something that used innuendos and something humorous for my campaign. However, thinking of something that was snappy and still suitable was proving to be difficult and I was struggling to think of any strap lines.
Instead of taking this route, I decided to go down the route of using bold colours and bright text as this was something that people kept saying would catch their eye within a campaign.
Rather than using humour, I thought of using something more empowering, as it seems that younger people feel inferior to older generations when it comes to voting. Amongst all of the younger people I have asked about voting, they said that they felt that they are not listened to and that younger peoples opinions are often put below the older generations. I came up with three slogans that I intend on using within my campaign to encourage younger people to vote.
- Prove them wrong
- Use your voice
- Make a change
I sketched out a couple of ideas as to how I wanted the posters to look, inspired by Alan Kitching and his use of overlaying type. I intend on taking the designs to illustrator to digitise them and play around with various typefaces and compositions.
Alan Kitching inspiration:
Sketches:
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