Tuesday, 24 April 2018

OUGD501 PRIMARY RESEARCH

PRIMARY RESEARCH 

In order for me to design a campaign suitable for young people, I decided to ask a group of people what sort of things would attract them to a campaign, and encourage them to vote. Young people have a bad reputation when it comes to voting, this is why I decided to focus on designing a campaign that would appeal to younger people in order to get them out to vote. 

- Something relatable
- Humorous
- Bright colours and text
- Innuendos
- Something catchy, use of slogans etc. 


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