In order for me to design a campaign that will suit my target audience, I need to look into existing campaigns that have been designed to appeal to the same target audience. As part of my research for my written piece, I looked into the general election that took place in the U.K. in 2017. Within this election, we saw the likes of Theresa May and Jeremy Corbyn face each other in a bid to become the next (elected) Prime Minister. Labour invested vast amounts of money into their design to appeal to younger people, they used the hashtag #ForTheMany and promoted this all over Twitter in a bid to get the younger people of Britain to vote for Labour in this election. Whilst the Conservative Party did win the election, the Labour party gained a large number of seats in Parliament. The stats showing who voted for who was evidence that the Labour Party had appealed far more to the younger people of Britain than the Conservative Party.
The Labour party refreshed their promotional material and they had a far more modern approach to their advertising than the conservative party. Whilst it was said that the Labour party may have confused voters as they used the other parties colours within their promotional material, they had the upper hand when it came to design originality.
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