Intro: introduce the role of designer in intro
- Go back over the beginning section - apply same methods from second part
- Analyse ideas with own voice and theory to back it up - beginning section
- Got all the points - support it with evidence
- Explain why the gender things appeal to men/women
- Design examples of how other brands have done same thing as Cadbury - doesn’t need to be food design
- Different example for Pepsi that’s more relevant to the designers role
- Go through the whole essay as the designers role - whenever possible bring your voice - ‘which could lead to people thinking’ ‘which could impact this..’
- Primary research
- intro needs to include practical vs aesthetic
- Form follows function - modernist
- Packaging does need to grab attention - but also just needs to be understood
- Functionality vs grabbing attention
- Design boards for practical
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