Existing rice packets are generally quite dull unless they are microwavable packets which usually have a more interesting pattern on them. I found that the generic packaging for rice was a clear bag with a small label telling the consumer what it was.
The idea of having a package that has pre-made portions inside appealed to the group of people that I presented the idea to, all stating that they prefer to buy microwaveable rice or 'boil in a bag' rice as they have the portions measured out, meaning there was less food wastage.
In order for the product to stand out on a shelf amongst other rice packets, the product needs to be aesthetic and look different to the generic packets, whilst remaining functional.
Existing microwavable rice:
Existing regular basmati rice:
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