OUGD601 - INITIAL DESIGNS

INITIAL DESIGNS

To start the design process, I began with using small illustrations of rice grains and started to randomly place them on a brown background to give me an idea as to what it may look like once printed. I decided that I wanted to take inspiration from one of my images from my moodboard and use a white design on brown paper as I liked the simplicity and effectiveness of the packaging.

After experimenting with various sizes for the grain of rice, I decided to keep one consistent size and randomly place them to create a pattern. I then began to experiment with the type face I wanted to use. I knew that I wanted a bold sans-serif typeface that would be eye catching, but not overly complex. The typeface needed to go with the rice illustrations so I tested various typefaces next to this to see which worked best.

I tested:
Bureau Grot
Azo Sans
Nobel
Vinyl OT

   
I found that I preferred the look of Nobel the most, and when I showed a small focus group these different typefaces, the vote was unanimous and Nobel was voted the favourite.

I then tested the various weights of Nobel and again presented these to the same group to see which they thought was best. Bold Condensed was the favourite here so I began to test this typeface alongside the rest of my design. 

The next thing I tested was the layout of the packaging, I decided that I wanted to have a circular tube as my packaging, so needed to consider this when designing to see which layout would work best.

  

Considering this was going to be stuck onto a circular tube, I thought that having the type rotated down the side would look better, as it may have gotten distorted if it was landscape. Part of this design was to have portions for the rice so that people would avoid food wastage when portioning their rice. Originally, the box was going to include sections within the box with perforated holes down the side that was one portion. When the consumer needed one portion they simply poked the hole through and poured out the rice. So the next thing I designed on the box was the holes and whether to use perforated holes, or numbered holes. The perforated looked far more aesthetically pleasing and worked better with the rest of the design so I went for this option.