FINAL DESIGN DECISIONS
Once I had printed off my final designs, I put together the boxes and when showing a group my designs, one comment was made on how the rice box would be used. There was confusion in the portions for the rice as they suggested that it would be easier to produce a box that showed the inside of the box and you would pour out the rice down to each hole for each portion. This made a lot more sense, rather than poking through each individual hole. This meant that I would need to include some acetate on the inside of the box so that the holes acted as windows that the consumer could refer to when portioning their rice.
I made a mock up of this and I liked the look of the box, however the holes were roughly cut out and needed to be cut by a laser cutter in order to look more professional.
Overall I am happy with the designs as they consider the consumers needs and look professional, without being over complicated. The idea behind my designs were to produce something that was practical whilst still looking good in order to be able to compete with the other items on the market. In my research I found that with rice packaging especially, that most packets are dull and plain, so I thought that I would design something that would entice the customer, whilst providing a way that consumers could interact with the packaging more.
Throughout my essay I have shown research into packaging design and how consumers like it when they are able to interact with the item as it leaves the consumer with a more positive response and more likely to repurchase the product. An idea for primary research would be to put this item on the shelf amongst the rest of the items to see if consumers would choose this product over their normal choice, however this depends on whether the design will be printed and ready by then.
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