Technology was the main research focus within this brief, having compared digital based techniques and analogue techniques I decided that for this task I would design hand-made, limited edition packaging for a make-up brand. I wanted to use a brand which had a very minimalistic brand aesthetic normally so that my hand-made design would contrast strongly against it. I looked into the original packaging for Nars Cosmetics as they keep everything monochrome and have just the brand name over all of their products. I thought introducing a hand made element into the packaging could create a wonderful limited edition set. My inspiration originally came from some weather inspires postcards (Figure 5). The names on the cards reminded me of some make-up product names and this is where the idea generated. I then looked into existing limited edition packaging from Nars Cosmetics and how they compare to the original packaging, Generally they keep it fairly minimal, adding a dash of colour or an extra bit of text, however I found one which had a multi-coloured background and stood out amongst the other editions.
My main aim within this task is to design packaging which appeals to Nars’s make-up audience which is generally Females from the ages of 18-30. The design should accurately represent the names of the beauty products which will be included in the limited edition pack.
- Guy Bourdin Limited Edition Packaging.
- NARS Orgasm Limited Edition Packaging. 
Francois Nars, gradtuate of the Carita Make-up School in Paris went from being a renowned make-up artist to the owner of his own make-up brand. In 1984, Francois Nars moved to New York where he was working with huge publications and fashion designers. After being scouted by Barneys to create a 12 piece lipstick collection, demand for more of his products allowed him to create his full eponymous line NARS.
One of the most renowned products from his line is the ‘Orgasm’ Blush, the blush that was made to suit everyone. After the success of the original product, he moved on to create a whole line of ‘Orgasm’ products, along with a cheek and lip stick and a lip gloss.
The design of the packaging is extremely slick and minimalistic, the brand is consistent within their design and is always a black matte based package with the ‘NARS’ being the main focal point of the design.
Helvetica Neue Ultra Light is the typeface used for NARS branding. The adjustment of the kerning within the design creates a very abstract and modernistic typeface for the brand.
Helvetica Neue is a reworking of of the original typeface with a more structurally unified set of heights and widths. It is made up of 51 fonts: 9 weights, 3 widths (8, 9 8 in normal, condensed, extended widths respectively) and an outline font based on Helvetica 75 Bold outline.
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