When designing a new packaging design, you have to consider the audience in which it will appeal to. NARS cosmetics has a selected niche target market. In order for me to get a good understanding of the selected target audience, When researching NARS’s audience, I came across a website which anallysed the consumer profiles and their interaction within the brand.
Within my research I found out that NARS Cosmetics demographic include the following: - The audience use the website and magazines the most within the media sector.
- The top interests of the market include Beauty, Fashion and Apparel. Benefit Cosmetics and Urban Decay Cosmetics are the most popular by popularity for the Interests category.
- The general age of the selected target audience is between 18-40. NARS cosmetics have a fairly high price range so the general audience includes women who have an income.
The information was found on http://customer-profile.com/beauty/face-care/make-up-and-cosmetics/nars-cosmetics-customer-profile.html where the full analysis of the company can be seen.
The above images were taken from both the Official NARS Cosmetics Instagram account, and then the tagged NARS photographs which had been posted to the site. As you can see, the images are focussed on women of the selected age group.
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