Studio Brief 02: Defining the brief

Studio Brief 02: Defining the brief 

RESEARCH FOCUS: 
- Technology, the use of analogue and digital techniques within the design industry. 
- Branding, using a current brand and changing the appearance of it for a 'limited edition' collection. 

DEFINING THE DESIGN PROBLEM: 
- Make-up and cosmetic brand wanting to design new packaging for a limited edition collection. Moving away from the usual branding and using a hand-made technique to create this.

CLIENT NEEDS AND REQUIREMENTS: 
- The client will need it to work well alongside their other products, as well as accurately representing the collection of makeup being sold within the limited edition set. 
- The design needs to appeal to their audience of mainly Females from the ages of 18-30.
- With the makeup industry being extremely competitive, the packaging should stand out against other brands so it draws the attention in. 

TECHNOLOGY: 
- How can I successfully incorporate hand made design into a brand which is generally very digital and minimalistic, whilst still being recognisable to the brands regular audience.