My idea generation consisted of brainstorming a variety of potential design ideas, and using existing graphic design pieces which coudld influence how I approach the task. I also looked into existing rebrands and limited edition collections of makeup brands and how they compare to the original packaging.
My initial idea was to design something which was physically made rather than completely digital, however considering the brand I have chosen, I will have to use a combination of hand made and digital so that the collection piece I create will fit in well with the existing brand.
Focusing on seasons as a theme was one thing that appealed to me the most in my idea generation, I thought that I could create a limited edition collection appropriate for a certain season. The inspiration of this originally came from figure 1. Thinking off suitable names was another thing that inspired my ideas, considering NARS is a French brand, coming up with French-based names for the collection seemed the most appropriate and also suited the aesthetics I was picturing.
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