I decided to go for the second prototype to develop as I loved the colour scheme and the concept behind it; however I have taken some inspiration from the third prototype by using swatches from lipsticks. I used a variety of summer coloured lipsticks and glosses and wiped them across a page with different pressures so that I had a multi-textured background. In order for the textures to be picked up I tried taking photographs of them from several different angles and in different lightings as well. Once I had selected the photos I was going to test, I used photoshop to adjust the brightness and saturation in order for the colours to pop. After asking for feedback from my peers, they said that the first two design prototypes were the best and that those were the ones which I should develop further.
The next stage of development will include experimenting with different compositions and refining them further.
The second stage of development was focusing on the composition of the lipstick swatches. I wanted to achieve a contemporary design and playing around with the composition was crucial in the design process. Firstly I started by using the whole swatch as the background, and using the NARS logo on top, this was too generic for me and it was not one that I wanted to develop. The next two were more playful, experimenting with flipping and mirroring the swatches, the idea behind this was strong, however finding a colour which I could use for the logo text was difficult and the black looked too harsh against the coloured background. My final designs were using half of the swatch and placing them at the top and bottom of the page with the NARS logo on top of the design. The one that received the best feedback was the enlarged image on the left. A piece of constructive criticism that I received was to test the design with the swatches being directly vertical rather than inward facing. This is something I am going to experiment with in the next stage of the development process.
My final development was focusing on two things, the colour used for the ‘Eté’ and the positioning of the image in the background. I tested two positions, one with more of the swatches showing and one slightly less, I asked a few of my peers which design they preferred and they all said that the one which showed more of the swatch was the most effective. The colour choice was slightly harder, as each colour I had tested were all colour swatches from the lipsticks used in the image. Even though all colours worked well, I had to decide on one and I thought that using the darker colour was more sophisticated and fit in best with the whole NARS brand.
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