PROTOTYPE 1:
For my first prototype, I decided to use some blue monoprinted/hand rolled coloured paper and use it as the background for my NARS Packaging.The blue page is a gradient of light and dark blues to represent a ‘blue moon’. Because NARS is a French brand, I decided to go with the name LUNE BLEUE as it is the translation of Blue Moon. Within this collection there will be 3 NARS products; one an eyeshadow called ‘Night Breed’, the second a Matte Eyeshadow called ‘China Blue’ and finally an eyeliner which is named ‘Night Bird’. Considering the names of two of those products were Night themed, I began to brainstorm ideas as to what the collection could be called. I thought of:
- Nuit (Night)
- Jour et Nuit (Day and Night)
- Bleu Nuit (Blue Night)
- Lune Bleue (Blue Moon)
The design is a combination of handmade design and digital design for the typography to keep the consistency within the brand itself.
I was not entirely happy with the outcome of these prototypes, however they did allow me to play with the composition of the wording and which worked best, and the idea behind the design was strong, it was just the design itself which I wanted to refine.
After requesting feedback from my peers, they said that the best composition of the typography was the ‘Lune Bleue’ directly underneath the logo in the centre, I will take this feedback into consideration if I decide to develop this idea.
PROTOTYPE 2:
Within my second prototype, I decided to select an image which I found as part of my research, and it was one of the images which inspired me to do this sort of packaging design. The collection which would be featured in this limited edition packaging would be a selection of three lipsticks which are summery colours named: Belle De Jour, Mayflower and Dolce Vita. The name of the collection will be ‘Eté’ as it is the French translation for Summer. Again I wanted to incorporate a hand made element within the design, alongside the digital aspect for the typography.
If I was to develop this idea, I would attempt my own background using either pink/coral lipsticks or eyeshadows to create the textured cracks and lines on a piece of cartridge paper. My main focus within this design was the composition of the typography, and how I can add another hand made element within the design. The NARS logo is the same as it normally is, however rather than using the same typeface for the ‘Eté’, I decided to hand write it as it flows nicely and looks more feminine than the structured typeface.
I prefer the colours of this design, however it is hard to tell whether it will look as good as this when I have created the background myself, so it is something that I will need to test in order for me to know which prototype I am going to take further.
PROTOTYPE 3:
Finally, for my last prototype I decided to take a slightly different route to the other two designs. This was another image which I found whilst researching for inspiration and it reminded me of an image I had seen on the NARS instagram which had a number of their products smudged across a page. I loved the aesthetic of the strokes and thought it would suit a Spring themed limited edition collection well as it has a very clean, fresh, look. The name of this collection would be ‘Belle De Jour’ and will contain some fresh coloured products within the NARS brand.
In order for me to achieve an outcome similar to this background, I plan on experimenting with both paint, and makeup products themselves. I want to use fresh colours such as light blues, lime greens, yellows and golds.
Out of the three prototypes, this and the second are my favourite and I will have to test both using my own backgrounds to see if I can get them to look as effective.
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